Tuesday, December 22, 2020

TOP Embraces The New Norm To Help Orang Asli Children Return To School Safe & Protected In This Year’s ‘A Brighter Future with TOP’ Campaign

 Continues Collaboration with TESCO and Jabatan Kemajuan Orang Asli (JAKOA)

Kuala Lumpur, December 22, 2020 – With the spike in COVID-19 cases in Malaysia and the move to online learning, children are hankering to get back to school in 2021. However, Covid-19 has impacted the national economy especially among Orang Asli populations putting the back-to-school plans for these children in jeopardy.

 

Orang Asli students from the isolated SK Terisu find joy in being together.

TOP, the Putra Brand Award 2019 Platinum winner for the household product category[1], returns with the ‘Brighter Future with TOP’ charity fund-raising campaign with the goal of equipping 364 Orang Asli students in Pahang, Perak and Johor with back-to-school essentials for the 2021 school year.

 

To reduce the risk of these children contracting COVID-19, TOP will be contributing two reusable cloth face masks, in addition to the back-to-school essentials of new uniforms, shoes, socks, school bags, stationery sets, colour pencils and exercise books for each child. The contribution serves to motivate the children to attend school, while easing their parents’ financial burden and giving parents peace of mind that their children are protected against the pandemic. 

 

Over the past five years, the campaign has benefited approximately 2,500 children aged between 7 to 17 years from 79 communities in need including Orang Asli and NGOs serving orphans, and children from single parent households.



Students from SK. Pos Dipang, Perak enjoy a game of ‘bowling kelapa’


 

Working with JAKOA, TOP shortlisted schools with full Orang Asli enrolment from areas that have seen significant reduction in income among families due to the pandemic, while celebrating the diversity, achievement and perseverance of these communities.  The three Orang Asli primary schools receiving back-to-school essentials are SK Kampung Kudong a high-achieving Orang Asli school in a forest reserve in Bekok Johor, SK Pos Dipang in Jeram, Perak that has shown exceptional spirit in rebuilding from landslides, floods and other tragedies, and the isolated SK Terisu, in Cameron Highlands, Pahang where incomes have plummeted.  

 

Funds will be raised via the contribution of RM0.30 from the sales of TOP detergent products from all TESCO stores, and TESCO Online from 1st December to 31st December 2020. JAKOA will deliver these back-to-school essential to the Orang Asli communities by the 15th of January 2021, ahead of the new school term.

 

 Ideal for washing items such as cloth face masks and school uniforms, kills 99.9% of germs and removes sweaty odours

Developed by Lion Corporation, Japan, TOP is known for championing the concept of hygienically clean living to encourage cleaner laundry, more comfort and a better sense of well-being through its continuous breakthrough innovations. It is famed for its Micro-Clean Tech with Anti-Sebum technology that effectively removes visible and invisible stains. 

“Orang Asli populations are among the hardest hit economically by COVID-19. In cooperation with JAKOA, we identified the addition of reusable cloth face masks as a way to reduce the spread of COVID-19 by protecting the children while reducing the economic burden on families.”

TOP added reusable three-ply cloth face masks with built-in filters in children’s sizes as they are proven to reduce the spread of Covid-19 when used correctly, are more sustainable, and economical compared to disposal surgical masks.  To close the sustainability loop, TOP will be contributing its TOP Super Hygienic detergent to each Orang Asli family to equip them with a high-performance detergent to hygienically and thoroughly clean their laundry including school uniforms and cloth face masks.

“TOP Super Hygienic Powder detergent and TOP Odour Buster Liquid Detergent are especially suitable during the pandemic as the antibacterial formulation kills 99.9% of bacteria for maximum protection and has high performance anti-sweat odour to deactivate musty smells, deodorize fabric and eliminate trapped sebum. This campaign has resonated with TOP consumers over the past five years. We hope that they will continue to support A Brighter Future with TOP this year, as the need is greater than ever,” says Southern Lion Sdn Bhd, Marketing Manager (Fabric Care Division) Ms Ling Ai Li.

From December 1st to December 31st, 2020


The campaign is in line with the Malaysian Education Blueprint (MEB) 2013-2025[2], that emphasises improving outcomes for Orang Asli students through public private partnership that extends to parents and communities to help transform the education system, and is especially  timely as the COVID-19 third wave sees cases spiking.

 

“The pandemic is straining Orang Asli communities almost to breaking point. Some families fear for their children health as they simply cannot afford masks, yet they do not want their kids to be left behind academically. Online learning is not possible in these communities as often there is no internet connectivity, and no devices at home. Instead teachers send worksheets directly to students’ homes. The Orang Asli communities and JAKOA are grateful to all Malaysians for their support of the Brighter Future with TOP back-to-school campaign, and for the addition of reusable cloth face masks that will make a vital difference providing protection for children, peace-of-mind and easing economic burden on parents,” JAKOA Director General, Prof Juli Edo says.

 

During the campaign period from 1st to 31st December 2020, TOP detergent products will be selling at special prices at all TESCO outlets and TESCO online.

 

To find out more please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.

 

A Brighter Future With TOP 2015 to 2019

Year

No of Children Benefitted

NGOs/Communities

2015

440

20

2016

400

16

2017

439

18

2018

500

18

2019

674

7

Total

2,453

79

 

 

- E N D S –

 

About Southern Lion Sdn Bhd

Southern Lion Sdn. Bhd. is a 50/50 joint venture company between Lam Soon (M) Bhd and LION CORPORATION, Japan. It continuously improves the quality of life of Malaysia consumers by offering household products of innovative concepts at affordable prices ranged from fabric care, home care and beauty care to oral care. Southern Lion is the first detergent manufacturer to be ISO 9001 certified.

 

Consumers can reap the benefits of the existing TOP Micro-Clean Tech in their laundry, which is available in TOP Powder detergent of Super White, Super Hygienic, Blooming Freshness, Super Colour and Silky Miracle. For TOP Liquid range consumers, they can opt for its extensive range of Stain Buster, Brilliant Clean, Blooming Pleasures, Odour Buster, Colour Protect and Silky Miracle. TOP Micro-Clean Tech is also available in Super Low Suds and Super Low Suds Blooming Garden (powder) and Smart Clean in Low Suds Formula (liquid) that are specially developed for front loading washing machines, for a gently efficient and effective wash.

6 comments:

marsha said...

Congrates TOP! Hope this campaign continuously every year

Dr Yingzangel said...

Such CSRs should be encouraged for the underprivileged community

Anonymous said...

Dear brother and sister,

I am Myanmar who working in Malaysia more than 10 years and I would like to explain about SAMNAK SAMBODHI BUDDHIST ASSOCIATION. Therefore, recently I stayed at Sasanarakkha Buddhist Sanctuary (SBS), Taiping, Perak. I am very close with Ven. U Nandiya Maha Thero.

My monk Ven. U Nandiya is very good heart and compassion to everyone in the world, also I heard when he stayed at Kuala Lumpur Buddhist Temple, he lend donation money to President of Temple(Datuk Yip Kum Fook, MCA Gombak) with amount RM20,000.00 only and he said that money belong to Myanmar society in Malaysia.

On the other hand, my monk said, also many things happened when he stayed there because committees always disturbing, I am very sadly about that matter, why committees are very poor and crooks. Others Temple, people come to Temple to respected Buddha and Monks, also give red packet to monks. Why this Temple, monks must give money to committees, this is opposite.

If anyone receive or read this message, please inform to DATUK YIP KUM FOOK to return that amount to my monk as soon as possible.

My monk contact place:

Ven. U Nandiya
Sasana Daja Buddhist Temple
49 Bombay Street, Lidcombe NSW 2141.
Tel: (02) 9649-8124

With kindness

KO KO NAING
Taiping, Perak, Malaysia

David Hua & please sharing to all our members

Anonymous said...

Yip Kum Fook (Peguam Taman Desa Jaya, Kepong) .... dia selalu menipu orang… ..
Ungkapan "sekali penipu, selalu penipu" telah digunakan berulang kali untuk menunjukkan bahawa mana-mana orang yang mempunyai satu perselingkuhan pasti mempunyai hubungan yang lain di masa depan.
"Orang-orang telah mencuba menipu dalam kategori, tetapi saya rasa ada berbagai jenis dan keperluan dan alasan untuk menipu,"
Faktor-faktor seperti di mana seseorang berada dalam hidupnya, bagaimana perasaan mereka dalam hubungan tertentu, atau bagaimana perasaan mereka terhadap diri mereka pada waktu tertentu dapat mempengaruhi motivasi menipu.

Terima kasih
Cik Chan

Anonymous said...

Dear brother and sister,

I am Myanmar who working in Malaysia more than 10 years and I would like to explain about SAMNAK SAMBODHI BUDDHIST ASSOCIATION. Therefore, recently I stayed at Sasanarakkha Buddhist Sanctuary (SBS), Taiping, Perak. I am very close with Ven. U Nandiya Maha Thero.

My monk Ven. U Nandiya is very good heart and compassion to everyone in the world, also I heard when he stayed at Kuala Lumpur Buddhist Temple, he lends donation money to President of Temple (Datuk Yip Kum Fook, MCA Gombak) with amount RM20,000.00 only and he said that money belong to Myanmar society in Malaysia.

On the other hand, my monk said, also many things happened when he stayed there because committees always disturbing, I am very sadly about that matter, why committees are very poor and crooks. Others Temple, people come to Temple to respected Buddha and Monks, also give red packet to monks. Why this Temple, monks must give money to committees, this is opposite.

If anyone receive or read this message, please inform to DATUK YIP KUM FOOK to return that amount to my monk as soon as possible.

My monk contact place:

Ven. U Nandiya
Sasana Daja Buddhist Temple
49 Bombay Street, Lidcombe NSW 2141.
Tel: (02) 9649-8124

With kindness

KO KO NAING
Taiping, Perak, Malaysia
We will take action to help you…Master
Ok my son is lawyer

Anonymous said...

DENDA RM40,000 PALSUKAN TANDATANGAN [METROTV]

Jurutera didenda RM40,000 palsu tandatangan berhubung pembinaan bangle

KUALA LUMPUR: Seorang jurutera sebuah syarikat perunding pembinaan didenda RM40,000 oleh Mahkamah Sesyen di sini hari ini selepas mengaku bersalah atas pertuduhan memalsukan tandatangan pada sebuah dokumen berhubung cadangan pembinaan sebuah banglo.

Hakim Azura Alwi menjatuhkan hukuman itu ke atas Toh Hwee Sheng, 46, dan memerintahkannya dipenjara enam bulan jika gagal membayar denda itu.

Toh didakwa dengan curangnya menggunakan suatu dokumen sebagai tulen iaitu sebuah buku ‘Structure Design Calculation’ bertarikh 2 Ogos 2014 berhubung kiraan dan pelan struktur bagi cadangan membina sebuah banglo dua setengah tingkat di atas Lot PT 1, No 1, Jalan 5, Selayang Baru, Mukim Batu, Gombak, Selangor daripada Lieng Consult kepada Datuk Yip Kum Fook iaitu pemilik tanah yang mempunyai sebab untuk mempercayai dokumen itu adalah palsu.

Tertuduh didakwa melakukan kesalahan itu antara 2 hingga 12 Ogos 2014, di No 2A & B, Jalan 53, Desa Jaya Kepong di sini, mengikut Seksyen 471 Kanun Keseksaan yang boleh dihukum di bawah Seksyen 465 kanun sama yang memperuntukkan hukuman penjara maksimum dua tahun atau denda atau kedua-duanya.

Pegawai Pendakwa Suruhanjaya Pencegahan Rasuah Malaysia (SPRM) Mohd Aliff Shaharuzaman memohon hukuman setimpal bagi memberi pengajaran kepada tertuduh kerana amalan pemalsuan dan meniru tandatangan pemilik syarikat adalah kesalahan serius dan menjadi barah dalam masyarakat jika tidak ditangani.

Tertuduh yang tidak diwakili peguam merayu hukuman denda dikenakan ke atasnya dengan jumlah yang minimum kerana dia mempunyai tanggungan termasuk ibu yang berumur 76 tahun.

“Ini adalah kesalahan pertama dan saya tiada rekod jenayah. Saya amat kesal dan insaf atas kesalahan ini dan berjanji tidak akan mengulanginya lagi, jadi saya mohon hukuman denda minimum tanpa hukuman penjara,” katanya.

Mengikut fakta kes, pada 2013, Yip Kum Fook iaitu bekas Ahli Majlis Perbandaran Selayang mengarahkan syarikat tertuduh bekerja iaitu Lieng Consult menyediakan Borang A, Kiraan Struktur dan Pelan Struktur bagi cadangan membina sebuah banglo dua setengah tingkat di atas lot tersebut, namun penyediaan dokumen itu tanpa pengetahuan Lieng Wei Ming selaku pemilik syarikat.

Lieng memaklumkan semua dokumen itu tidak dikeluarkan oleh syarikatnya dan mengesahkan tandatangan pada dokumen itu juga bukan miliknya.

Selain itu, tertuduh juga menerima wang RM10,000 daripada Yip atas pembayaran kerja yang dilakukan iaitu menyediakan semua dokumen itu dan hasil semakan Bahagian Forensik SPRM mengesahkan tandatangan pada dokumen ‘Structure Design Calculation’ adalah berbeza dengan spesimen tandatangan diambil daripada Lieng. -Bernama

Kerajaan Malaysia akan memeriksa Yip Kum Fook (peguam dan presiden Samnak Sambodhi atau persatuan Buddha, Taman Desa Jaya, kepong) kerana peguam ini menipu orang di mana-mana......Yip Kum Fook & Associates, Kuala Lumpur... No. 2A & B, Jalan 53, Desa Jaya, Kepong, 52100, Kuala Lumpur, WP Kuala Lumpur

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