Monday, May 24, 2021

TOP’s Commitment to Continuous Detergent Technology Innovation Delivers Breakthrough 99.9% Virus Removal In Time for Pandemic Recovery

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Breakthrough Formulation Proven to Remove 99.9% of Viruses Including The COVID-19 Virus!  


Kuala Lumpur, May 11, 2021– The COVID-19 pandemic is still with us. While the immunisation roll-out is progressing, Malaysians are responding responsibly to the government’s call to protect self, to protect all by taking precautions to bring down transmission of the COVID-19 virus.


While staying home, practising physical distancing, usage of face masks, hand washing or sanitising, and temperature checks are part of our new norm, Malaysians in the spirit of #kitajagakita have embraced TOP’s latest detergent technology innovation that is proven to remove 99.9% of viruses including the SARS-CoV-2 virus that causes COVID-19, and Influenza A


Social media posts with the hashtag (#TOPcaresforYOU #TOPsayangisemua #TOPneversettles) have inundated feeds as people who have headed back to work, to school and out of their homes share their spin on the new norm by laundering with TOP’s anti-virus detergent to protect those who are staying home. 


TOP, the No 1 detergent brand in Total Malaysia, introduced TOP Advanced Micro-Clean Tech™ as a direct response to consumer insights on concerns that the deadly virus could still cling on to laundered clothes, posing a risk to their loved ones. TOP Advanced Micro-Clean Tech can remove 99.9% of viruses, not just bacteria. 


TOP Advanced Micro-Clean Tech with Lion Japan’s Anti-Microbial Tech deploys next generation detergent technology that effectively removes 99.9% of harmful viruses (SARS-CoV-2, commonly known as COVID-19 & Influenza A) and bacteria1. This specially curated multi-tech formulation works immediately upon contact by locking the viruses & bacteria, then removing them off clothes with one powerful wash.





TOP’s Advanced Micro-Clean Tech builds on the strength of existing formulation that comes with all the functionality that TOP is famed for including its anti-sebum, anti-malodour, anti-mite dust, added with the assurance that it removes 99.9% of harmful viruses and bacteria for optimum protection that  cleans deeply by penetrating into each fibre core to dislodge trapped invisible stains such as dirt, sebum and sweat, preventing them from redepositing onto laundry, keeping it really clean every time.  Your clothes will smell fresher for longer and remain hygienically clean.

TOP Advanced Micro-Clean Tech with Anti-Microbial Tech is launched just in time as those who head out desire the peace-of-mind that they have taken steps to reduce the risks of inadvertently spreading the virus to their loved ones and community.

According to Southern Lion Sdn Bhd, Senior General Manager, Ms Carmen Foo, Malaysian consumers have wisely selected TOP Advanced Micro-Clean Tech for its 99.9% anti-virus removal functionality, that can remove the COVID-19 virus from fabrics, a responsible choice for themselves, their families and their community.  This formulation has been tested via independent lab in Japan and is proven to effectively remove up to 99.9% of virus especially COVID-19 & Influenza A.


“Even before the pandemic, Lion Corporation of Japan had been researching anti-virus detergent technology to give our users a more hygienically lifestyle. We introduced this innovative and essential detergent technology to Malaysia only after exhaustive formula development to ensure it works against viruses, and the SARS-CoV-2 virus in particular. Malaysians appreciated our innovative product offering as it is relevant to our new normal, and gives them greater peace of mind. For TOP, we are glad to do our part as part of #kitajagakita by providing this innovative detergent range.”


“Consumers’ trust and confidence have propelled TOP to be the number one detergent brand in Malaysia for many years. Our thanks to them is through our commitment to continuously innovate based on consumer insights with the objective of making their lives and lifestyles better and more hygienically clean,” Ms Foo explained.


“We are proud to be empowering Malaysians from the community level to be aware and to care through TOP’s breakthrough innovation. Each of us can play an important part by taking small steps such as using face masks, sanitising hands and washing our clothes with a detergent that can remove the virus.”


“Since I have been back at work, I have been worried that I may have brought the virus back with me on my clothes as my mother lives with us. We need to be careful. When I saw that TOP could remove 99.9% of viruses including COVID-19, I got it immediately for my family. Our routine when we get home is to remove used clothes, put them in a laundry basket with a close-fitting cover, and have a shower. We do laundry every evening to reduce the risk of transmission. I feel happy to use TOP because it can remove 99.9% of viruses,” said Wenny Soong, a hairstylist and mother of two. 


Muhammad Syahidee, a delivery driver felt it was his responsibility to use a detergent that could remove 99.9% of viruses and bacteria as his effort to reduce the risk of transmission. 


“Before the pandemic I didn’t know the difference between virus and bacteria. I was anxious as I may inadvertently spread the disease to my family, friends, customers & co-workers as I am a frontliner. I found that TOP removes 99.9% of viruses including the COVID-19 from my clothes, and this gives me assurance and peace of mind.  It is the responsibility of every one of us to safeguard the health of all of us. It’s #kitajagakita. I’m extra careful about cleanliness and hygiene even more now than before. None of us should be a super-spreader,” he explained.


For long time loyal TOP user, Syakirah Yusof the new TOP Advanced Micro-Clean Tech 99.9% Antivirus range is timely. 


“My parents use TOP, and I use TOP for many years too as their anti-malodour and anti-sebum function help tremendously for sweaty laundry that is dried indoors. I’m glad that all the functions I love about TOP detergent are still in the new detergent that removes 99.9% of viruses including those cause COVID-19. TOP really cleans deeply and well, both visible and invisible stains and I can feel it. I love the fragrance of laundry washed with TOP,” said Syakirah, a lawyer. 


The new TOP Advanced Micro-Clean Tech 99.9% Antivirus is in powder, liquid and low suds for your detergent preference.  Consumers can reap the benefits of the existing TOP Advanced Micro-Clean Tech in their laundry, which is available in TOP Powder detergent of Super White, Super Colour, Super Hygienic, Blooming Freshness and Silky Miracle. For TOP Liquid range consumers, they can opt for its extensive range of Brilliant Clean, Colour Protect, Odour Buster, Stain Buster, Blooming Pleasures and Silky Miracle. TOP Advanced Micro-Clean Tech is also available in Super Low Suds and Super Low Suds Blooming Garden (powder) and Smart Clean Liquid in Low Suds Formula that are specially developed for front loading washing machines, for a gently efficient and effective wash. TOP detergents are available at retailers, nationwide and online via the Shopee Official Store and LazMall. 



To find out more please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133. 


About TOP Detergent  

TOP the No 12 Detergent Brand in Malaysia is an innovative, consumer-centric brand by Lion Corporation Japan, that has been uplifting the way we do laundry in Malaysia through continuous research, producing breakthrough innovation to serve and improve consumer living. 


It is known for championing the concept of hygienically clean living through its continuous detergent technology innovations.  The new TOP Advanced Micro-Clean Tech with Lion Japan’s Anti-Microbial Tech deploys next generation detergent technology that effectively removes 99.9% of harmful viruses (SARS-CoV-2, commonly known as COVID-19 & Influenza A) and bacteria1. This specially curated multi-tech formulation works immediately upon contact by locking the viruses & bacteria, then removing them off clothes with one powerful wash. 


It builds on the strength of existing formulation that comes with all the functionality that TOP is famed for including its anti-sebum, anti-malodour, anti-mite dust, added with the assurance that it removes 99.9% of harmful viruses and bacteria for optimum protection that cleans deeply by penetrating into each fibre core to dislodge trapped invisible stains such as dirt, sebum and sweat, preventing them from redepositing onto laundry, keeping it really clean every time.  Your clothes will smell fresher for longer and remain hygienically clean.


As a multi-award-winning brand, TOP is trusted by consumers and recognised by the industry. Among its most recent accolades: People’s Choice Gold Winner at the Putra Brand Awards 2020. 


TOP is widely available nationwide through reputable hypermarkets, supermarkets, sundry shops and trusted online sites, TOP comes in many variants and pack sizes to suit different laundry needs. For more information: visit http://www.southernlion.com.my


All Advanced Micro-Clean Tech Detergents are 

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Removes 99.9% Harmful Viruses (SARS-CoV-2, commonly known as COVID-19 & Influenza A) and Bacteria1 for Optimum Protection.

Pulls out Sweat, Body Oil and Trapped Dirt for thorough cleaning.

Prevents Malodour during Indoor Drying 

Removes 99.9% of Mite-Dust1 which causes allergies


TOP Advanced Micro-Clean Tech Powder Detergent 

TOP Advanced Micro-Clean Tech Powder detergent comes in Super White, Super Colour and Super Hygienic variants in 750g, 2.3kg and 3.8kg; while the Blooming Freshness and Silky Miracle variants are available in 750g, 2.1kg and 3.6kg respectively at the recommended retail price of RM5.50, RM14.95 and RM23.40.

Each variant has unique detergent functionality for your specific needs. 

Super White 

TOP Super White gives laundry a genuine whitening boost with Blue Marine Whitening Tech for whiter whites in just one wash.

Super Colour 

TOP Super Colour protects colours on fabrics with Innovative Colour Enhancement Tech that keeps colours more vibrant for longer.

Super Hygienic 

TOP Super Hygienic removes sweaty odour from laundry with Advanced Deodorizing Tech, so that you can enjoy a fresher active lifestyle.

Blooming Freshness

Top Blooming Freshness excites your senses with Freshcare Tech for long lasting floral freshness up to 30 days1.

Silky Miracle

Top Silky Miracle is a miraculous wonder of silky softness, fibre care and lasting fragrance up to 100 days*.

*Contains functional agents and tested in Japan lab.





TOP Advanced Micro-Clean Tech Liquid Detergent

TOP Advanced Micro-Clean Tech Liquid detergent comes in Brilliant Clean, Colour Protect, Colour Buster, Stain Buster variants in 1.8kg, 2.7kg and 4kg pack sizes at the recommended retail price of RM10.40, RM17.55 and RM24.05; while the Blooming Pleasures and Silky Miracle variants come in 1.5kg and 3.6kg at the recommended retail price of RM10.40 and RM24.05.

Each variant has unique detergent functionality for your specific needs

Brilliant Clean 

TOP Brilliant Clean fights stains and prevents greying with Superior Dispersion Power for cleaner and brighter laundry.

Colour Protect 

TOP Colour Protect protects colours on fabric with Innovative Colour Enhancement Tech that keeps colours more vibrant for longer.

Odour Buster 

TOP Odour Buster removes sweaty odour and prevents 99.9% of odour-causing bacterial growth on your laundry with Advance Deodorising Tech for fresher active lifestyle. 

Stain Buster 

TOP Stain Buster penetrates every layer of fabric with Stain Removal Action for completely clean laundry in just one wash.

Blooming Pleasures

TOP Blooming Pleasures excites your senses with the Freshcare Tech for long lasting alluring freshness up to 30 days1

Silky Miracle 

TOP Silky Miracle is a miraculous wonder of silky softness, fibre care & lasting fragrance up to 100 days*
*Contains functional agents and tested in Japan lab. 


TOP Advanced Micro-Clean Tech Low Suds 

For front loading washing machines, TOP Smart Clean Liquid comes in 2.7kg and 4kg at RM24.65 and RM31.00, TOP Super Low Suds Powder comes in 3kg and 5kg at RM28.90 and RM39.90, while TOP Low Suds Blooming Garden Powder comes in 4.8kg at RM39.90. 

Smart Clean Liquid 

TOP Smart Clean is the smarter choice for front loading machines with High Efficiency Low Suds Tech to give you an efficient and effective wash every time. 

Super Low Suds Powder

TOP Super Low Suds is the smarter choice for front loading machines with High Efficiency Low Suds Tech to give an efficient and effective wash every time. 

Super Low Suds Blooming Garden Powder 

TOP Super Low Suds Blooming Garden brings joy to doing laundry with High Efficiency Low Suds Tech and Freshcare Tech for an efficient and effective wash while enjoying the long-lasting floral freshness up to 30 days1 


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About Southern Lion Sdn Bhd

Southern Lion Sdn. Bhd. is a 50/50 joint venture company between Lam Soon (M) Bhd and LION CORPORATION, Japan. It continuously improves the quality of life of Malaysia consumers by offering household products of innovative concepts at affordable prices ranged from fabric care, home care and beauty care to oral care. Southern Lion is the first detergent manufacturer to be ISO 9001 certified. 


Consumers can reap the benefits of TOP Advanced Micro-Clean Tech in their laundry, which is available in TOP Powder detergent of Super White, Super Colour, Super Hygienic, Blooming Freshness and Silky Miracle. For TOP Liquid range consumers, they can opt for its extensive range of Brilliant Clean, Colour Protect, Odour Buster, Stain Buster, Blooming Pleasures and Silky Miracle. TOP Advanced Micro-Clean Tech is also available in Super Low Suds and Super Low Suds Blooming Garden (powder) and Smart Clean Liquid in Low Suds Formula that are specially developed for front loading washing machines, for a gently efficient and effective wash. 


This press release is issued on behalf of TOP, Southern Lion Sdn Bhd by About Communication Sdn Bhd.  For media enquiry and exclusive interview with TOP, Southern Lion Sdn Bhd representatives, kindly contact:-

Rose Rosli

Tel: 03.8075.6000  Mobile: 012.222.6140

E-mail: rose.rosli@aboutcom.com.my

Wee Suen Khor

Tel: 03.8075.6000  Mobile: 012.622.5985

E-mail: weesuen.khor@aboutcom.com.my




Banana Mulberry Kurma Ice cream

When mother in law gives you mulberries and bananas from kampung— make use of them!


We could not finish them all so they were frozen and made into ice cream.

Ingredients

8 frozen ripe bananas

2 cups frozen mulberries 

2 tablespoon chunky peanut butter

100g kurma 

40ml cream or milk 


Simply place all the ingredients into the food processor and blend till smooth.


Freeze them in your good old freezer safe Tupperware overnight!

Can be served on its own or with Oreo!



Moist Coconut Chocolate Cake



 Baked this for my eldest's birthday recently -- it was a hit!!


Made it into the shape of a huge doughnut as per the birthday boy's request

Ingredients

1/2 Cup Coconut Flour
1/4 Cup Low GI Brown Sugar
1/4 cup erythritol
1/2 Cup Cocoa Powder
1 tsp Baking Powder
1 tsp yeast 
1/2 tsp Salt
125g melted butter
8 B Eggs


Beat butter with sugar using Philips food processor (use the plastic blade).

Add the eggs.

Add in all the other ingredients.

The onsistency is like a gooey mousse. If the mixture is too thick add an egg. When too thin, add 1 tbsp coconut flour.

Pour the mixture into a round silicone cake mould. I place my cupcake moulds in the middle. Alternatively you can use a bundt cake mould.

Let it rest for 10 minutes. This helps the coconut flour to absorb the liquids.

Bake the cake into a preheated oven for 50-60 minutes or until toothpick inserted into the center comes out clean.

Cool the cake to room temperature.

Arrange KitKat bars around the cake.


Sprinkle desiccated coconuts (we don’t dust icing sugar!)

Happy 5th birthday Bing Boy!




Protein Supplement for Sarcopenia


Protein is essential not only for building and maintaining muscle; but also bone strength and other body functions. Muscles grow larger and stronger from birth to about 30 years of age. Subsequently, many begin to lose muscle mass and function called age-related sarcopenia.


Therefore, diet and exercise are important lifestyle approach to maintain that strength and stamina. There is no quick fix and people must be motivated to change.

Sedentary people can lose 3% to 5% of their muscle mass each decade after age 30. Those who exercise often are not exempted either. This risk is real especially when people are advised to stay at home, resulting in a drastic drop of incidental activity and way too many couch potatoes. A downward spiral renders those people weaker and deconditioned, especially the older generation who has less reserve to begin with. Therefore, do maintain at least 30minutes of moderate intensity exercise at least 3 times/week!

It goes without saying that eating well helps in maintaining a healthy weight and muscle mass. Adequate calorie and protein is even more important as we age. But many resort to a tea and biscuit diet due to changes in sense of taste, problems with the teeth, gums and swallowing, or increased difficulty shopping and cooking. To help prevent sarcopenia, 25–30 grams of protein intake each meal is recommended.

Daily recommendations from the American College of Sports Medicine and the Academy of Nutrition and Dietetics are as follows :


The average adult needs 0.8 grams of protein each kilogram of body weight everyday.
Recreational athletics need more- 1.1 to 1.4g
Competitive athletes need even more- 1.2 to 1.4g
Muscle builders need -1.5 to 2.0g
Ultra-endurance sport persons need the most- up to 2.0g

To put things in perspective, a 60kg person will need at least 48g protein a day. Diet sources from lean meat, fish, chicken, and dairy products are great. Vegans should consume more tofu, edamame, tempeh, seitan, chickpeas, lentils and nutritional yeast for instance. Protein sources should be varied for wholesomeness. Head to the Better Health website for more information about protein serving.

Those who cannot consume enough protein in their diet should consider using good quality protein supplements. Examples include:

-Athletes with sports injuries
-Anyone recovering from an injury
-Vegans
-Pregnant and breastfeeding mums
- Weight watchers and fitness enthusiasts
- Meal replacement
- Older adults becoming frailer with poor oral intake
- Growing yet choosy teenagers active in sports


Excessive protein supplementation can burden the kidneys and liver which need to work harder to break down the unwanted protein in the body though. Therefore the amount consumed should be guided by the requirements stated above. Read more on WebMD.

Dynamic Nutrition’s Live Protein is a blend consisting of organic pumpkin seed protein, pea protein and prebiotics (inulin) with high bioavailability. It is plant-based with a complete amino acid profile. This product is easily digestible, gluten-free, allergen free, non-dairy, soy -free, vegan friendly, organic and Non-GMO.

Pumpkin seeds is abundant in protein, dietary fiber, amino acids and low in sodium. Advanced processing technology used in Dynamic Nutrition’s Live Protein preserves most nutrients and reduce fat content.

PISANEᵀᴹ pea protein supports muscle synthesis. Branched-Chain Amino Acids (BCAA) maintains energy level. Iron and arginine in the pea protein enhance strength, power performance and muscular recovery. PISANEᵀᴹ pea protein also promotes satiety and supports lean body mass maintenance. Arginine and lysine are essential for good bone health.

What does Dr Yingzangel think?

Dynamic Nutrition’s Live Protein is easily water soluble unlike most other plant proteins. The nutty aroma is pleasant and palatable. It is great as a wholesome breakfast or lunch on the go-- I am always trying to beat the rush hour traffic in KL!

For those who have lactose intolerance, plant protein like Dynamic Nutrition’s Live Protein can be a great protein source. Or for those who does not like meat that much (like my mom!), plant protein can be a healthy alternative. Mom prefers to add Dynamic Nutrition’s Live Protein into her coffee. 


More information about Dynamic Nutrition’s Live Protein here

Website: https://www.dyna-nutrition.com/



Thursday, May 20, 2021

Celebrate World Cheese Day with Tom and Jerry!

 KUALA LUMPUR (May 19, 2021) – Did you know that everyone’s favourite dairy product had its own day of celebration? Yes – World Cheese Day falls on June 4, and Cartoon Network is inviting fans to join in the fun with a Tom and Jerry-themed no-bake cheesecake recipe that the whole family can enjoy as part of the perfect bonding activity for the holidays.

 

Make it in the morning and it will be ready for a fun and delicious dessert for Raya, birthdays, and more special occasions. Along with other cheese-themed recipes, you can also download Tom and Jerry’s Cheese Day WhatsApp sticker pack at https://tomandjerry.cartoonnetworkasia.comCartoon Network has even prepared a cook-along video to help you in your culinary pursuit.

 

What would Tom and Jerry be without cheese? For more than 80 years, cheese has been central to Tom’s hapless mouse-hunt routine. Slices wedged in mousetraps, dangled from a string, cheese is truly Jerry’s kryptonite. However, despite Tom’s firm belief that he will one day succeed, Tom’s record of failed attempts to capture his frenemy is impeccable. Poor Tom!

Jerry's Cheesecake Recipe.jpg

Make it one of your indoor holiday adventures this summer, together with more than 150 activities that can be found on Cartoon Network’s Best Summer Ever microsite www.cartoonnetworkasia.com/bestsummerever. In fact, explore the Gymsville with Tom and Jerry section to get your heart pumping with Tom’s secret set of workout videos to stay just as fit and active, and help burn off those cheesecake calories too! 

 

Tom and Jerry Social Media Post.jpg

 

Ever wondered if you would excel better as #TeamTom or #TeamJerry? From May 21, grab your friends and try out the Go Get Cheese Instagram filter, where you can either be on #TeamTom and chase after Jerry for the stolen cheese treats, or join #TeamJerry on his wild escape from his best frenemy!

 

Tom and Jerry Show Pix.JPG

  

Round out your Tom and Jerry experience with special line-ups on Cartoon Network (Astro Ch 615 HD)From May 31 to June 4, catch brand new episodes of The Tom and Jerry Show at 11.30am, with a special movie feature of Tom and Jerry: Willy Wonka and the Chocolate Factory on June 4 at 12.30pmFor even more cat-and-mouse action, stream shows on HBO GO to watch Tom and Jerry anytime, anywhere! 

 

Last but not least, no true fan would go without adding the latest Cartoon Network merchandise to their collection. Here’s the latest selection available in Malaysia:

 

·       Kidz World MY

Looking for the perfect outfit for your little one this Summer? Head over to Shopee to check out the extensive Tom and Jerry apparel collection!

·       Toys“R”Us

If you love Tom and Jerry figurines, head over to Toys“R”Us to check out their full toy collection today. Available at selected outlets only.

·       Aurora Italia 

Looking for the perfect gift this season? It’s time to impress your loved ones with the limited-edition Tom and Jerry 24K gold bar gift cards. Shop online today. 

·       Kismet Decals

It’s time to deck your space with Tom and Jerry! Featuring everyone’s favourite duo, these Kismet decals are made of high quality, durable and waterproof Oracal material.  Head over to their online store to check out the new range today.

·       Onwards

Bring comfort to the next level with Onwards’ Tom & Jerry facial tissue. Start pampering your skin today by heading over to the nearest leading grocery store right away!

Wednesday, May 12, 2021

Systema Pledges To ‘Gumbatte Towards Healthy Gums & Teeth’ with Malaysia

 You are probably among the 94 percent of Malaysian adults with gum disease based on data from the National Oral Health Survey of Adults 2010[1]

 


The main cause of gum disease is plaque, a soft sticky film containing billions of bacteria. When plaque builds up between teeth, along the gum line and inside gum pockets, the harmful substance caused by bacteria build up will damage the gum tissue. 

 

In a recent study conducted by Lion Corporation on 450 Malaysian adults showed 80% of respondents had at least one visible sign or symptom of gum disease, the most common being bleeding and swollen gums, but only 1% realised that they have gum disease (Project Katsu 2017).

 

Oral health has a strong and proven relationship to systemic health. Research studies show corelations between gum disease and general health including heart disease, stroke, diabetes, rheumatoid arthritis,and most recently Alzheimer’s disease[2]

 

Preventive oral health measures such as early detection and treatment of gum disease can change the oral disease continuum, a means to address the cumulative public health burden. 





Systema, the gum health expert from Japan is working with the Ministry of Health Malaysia (MOH), and the Malaysian Dental Association (MDA) on a Corporate Social Responsibility campaign to help the public Gumbatte Towards Healthy Gums and Teeth, continuing and increasing its collaborative efforts of previous years.

 

The campaign aims to educate Malaysians and continue to uplift their oral care practices, working towards better gum health for all by reaching more than 2 million people with fact-based and research-supported oral health information and free dental check-up to gradually reduce gum disease among adults by identifying and preventing oral health problems like gum disease before they become more serious. 

 




The holistic CSR campaign includes the contribution of 10,000 trial size Systema toothpaste for the public, 9,000 full-sized Systema toothpastes for oral health frontliners, an interactive website www.gumhealthcheck.com that provides education on the signs and symptoms of gum disease, and a free gum health check assessment tool, free dental  checks-up via participating MDA member clinics, engaging educational and awareness raising activities on social media and deeply discounted Systema products to bring quality oral health products within everyone’s reach. 

 

A social media campaign featuring influencers and users encouraging everyone to Gumbatte Towards Healthy Gums and Teeth will support the campaign from April 1st to April 30th, 2021. 

 

Gum disease is highly prevalent, yet preventable. There is a serious lack of awareness of gum disease and its potential to impact quality of life, and its link to other major diseases as well. Collectively we need to help the nation improve its gum health to reduce the cumulative public health burden. Research studies show corelations between gum disease and heart disease and diabetes[3]. If early detection and treatment of gum disease can help to lower corelations of these life-threatening diseases, we should explore it. Diabetes and heart disease are also known co-morbidities for COVID-19[4]. Malaysians need to recognise the signs and symptoms of gum disease so that they know when something is wrong and can seek help.

 

Systema and MDA is looking forward to provide support in contributing products, educational materials, online and in-clinic dental check-ups, social media support and services to aid the public at this time when public dental clinics are stretched. This campaign can help the Oral Health Programme, MOH to educate more people on the critical need for better gum care and oral health, equip them with products, and channel them to free dental health check-ups for assessment.


 


Southern Lion Sdn Bhd, Senior General Manager, Ms Carmen Foo highlighted Systema’s social purpose of creating higher awareness of oral health for healthy gum and a lifetime of healthy teeth, moreso as the world grapples with the pandemic.

 

“The pandemic has held us in ‘survival mode’ for almost a year, but now it is time to refocus on important issues such as gum health again. Healthy gums and teeth are vital for better quality of life, so let’s ‘Gumbatte’!  Systema can help by making more people aware of the signs and symptoms of gum disease, that it can often be reversed during early stages by simply brushing teeth and gums twice a day,”said Ms Foo.

 

“This CSR campaign has measurable goals that can be used to assess its effectiveness across the public and front liners, providing data on what works so that we can provide more targeted support in future to improve oral health outcomes. Tens of thousands of people can do online gum health assessments, and those who require can have free dental check-ups via MDA member clinics. The Systema Gumbatte campaign in 2019 resulted in almost 50,000 people taking the online gum health check, and more than 10,000 visits to participating MDA member clinics for free dental check-ups.,” Ms Foo explained. 



The Malaysian Dental Association, Honorary General Secretary Dr Chong Zhen Feng shared that since the COVID-19 pandemic, with the general public putting off routine dental check-ups, dental professionals have noticed the decrease in patients’ attendance. This will inadvertently delay any prompt management and may even lead to worsening of oral diseases. 

 

The MDA has been partnered with Systema on oral health campaigns, year after year. In Malaysia, gum disease is highly prevalent due to the low awareness on the importance of good oral health care. Through the Gumbatte Towards Healthy Gums and Teeth campaign, we wish to provide oral health care education across the country with the aim of improving the gum health and the general health of the nation. The number of people we will be able to impact by this initiative is very encouraging. 

“Take control of your oral health by visiting, the website: www.gumhealthcheck.com to assess your gum status, and if needed, please visit our participating Malaysian Dental Association member dental clinics for your free dental check-up. ” 

 

He said that the members of the Malaysian Dental Association will be providing free dental check-up in support of the campaign, and it is recommended that everyone visit their dentist at least twice a year. 

 

The Gumbatte Towards Healthy Gums and Teeth campaign plays on the Japanese motivational cry of ‘Ganbatte’ that means ‘you can do it’ as a rallying call to get Malaysians to take charge of their oral health, even during the pandemic. Visit www.gumhealthcheck.com to take your online gum health check, today.

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