Tuesday, August 10, 2021

#Kulim88 Corporate Social Responsibility Campaign

 The COVID 19 virus is so microscopic yet the damage done to mankind is one of the most catastrophic in history. Many lose the means to earn a living and are forced to adapt to the unpredictable circumstances. However the pandemic has also brought us together-- it has shown case many philanthropists giving back to the society and supporting the healthcare system.



In conjunction of Kulim (M) Berhad's 88th Anniversary, the tycoon wants to give something big to the community. The #Kulim88 campaign is conceptualised as the tool to reach out to the needy.


Traditionally, palm oil plantations have led to widespread deforestation, water pollution and therefore environmental damage. However, the palm oil industry in Malaysia has a strong presence in global trade. Many research and development has been performed to explore its usefulness. 


New developments include how to make palm oil plantations environmentally friendly. For instance, Kulim (M) Berhad is guided by Vision 30:30 FFB and sustainable agricultural practice-- using crops including oil palm, pineapple, coconut and cattle. For your information, Kulim Berhad is pioneering in the field of RSPO and MSPO which is sustainable palm oil. Other efforts are the usage of biofertiliser and compost. Kulim's  5 guiding principles are People, Planet, Prosperity, Peace and Partnership. 


Palm oil is used widely in food products as it is rich in antioxidants such as beta-carotene, tocotrienols, tocopherols and vitamin E. Examples include cooking oil, margarine, baby formula and supplements.  The palm oil industry is also a big market player in biodiesel production to fuel Diesel engines. 



Do you know that sustainable palm oil is beneficial to: 

- Fulfill Increasing Food Demand

- Support affordable food prices

- Support poverty reduction

- Safeguard social interests, communities and workers by providing job opportunities

- Protects the environment & wildlife


Let’s help the community by joining #kulim88 campaign in which a pledge of RM88,888 is going to be channeled to MyFundAction. Each Social Media post will generate RM1 contribution to the foundation. 


Join with 3 easy steps: 

1. Follow @kulimberhad IG & FB 

2. Use your creativity & positivity by posting on your social media with #kulim88 and tag @kulimberhad

3. Ensure your account is Public. 

Most Likes and Comments will stand a chance to win weekly prizes of RM88 or Grand Prize of RM888. 

10 weekly winners will be announced every 5 days. 

The Campaign starts on 6thof August until 22nd of August 2021. 



I have already done my entries. What are you waiting for? Join now!

More information about Roundtable on Sustainable Palm Oil (RSPO) here.

http://www.kulim.com.my/


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