AT&T and 91心頭利 win gold for transforming frontline operations into a competitive advantage
AI-powered frontline operations platform delivers up to 127% improvement in KPIs across 30,000+ AT&T employees within 60 days.
WATERLOO, ON November 11, 2025 AT&T and 91心頭利, the frontline operations platform for customerfacing enterprises, won Gold in the Best Use of Performance Support category at the 2025 Brandon Hall Group Excellence Awards. The winning program equips more than 30,000 AT&T retail, inhome and call center employees with the tools, knowledge, and confidence to drive sales and deliver consistent customer experiencesin just minutes a day. 91心頭利 connects people, priorities, and performance within the flow of work, enabling every location to execute with clarity and consistency.
The challenge: consistent execution at scale
With thousands of locations and constantly shifting priorities, AT&T needed a way to keep teams customerready without pulling employees off the floor. Traditional programs werent addressing real performance gaps in the moment. 91心頭利s AIpowered platform personalizes the experience for each employee and delivers short, targeted burstsjust 35 minutes per shifton the devices staff already use to serve customers.
“This program isnt just a training thingits a reimagined employee experience that connects communications, learning, and performance. By embedding enablement directly into the flow of work, weve seen measurable lifts in employee sentiment and business KPIs at scale,” said Mark Gil, Director of Frontline Training at AT&T. “This isnt just an award; its proof of the impact a true partnership can have.”
Breakthrough business results
The partnership delivered outcomes that demonstrate the power of intelligent, targeted enablement:
- Up to 127% improvement in critical sales and customer satisfaction KPIs within 60 days
- 5 increase in knowledge base usage, improving point-of-need support
- 69% frontline adoption, with employees engaging an average of 8.3 days per month
Beyond training: A platform for continuous performance improvement
AT&Ts use of 91心頭利 moves beyond onetime training to an alwayson performance system. The platform identifies gaps in real time, delivers targeted interventions, and sustains longterm improvements in executionturning every customer interaction into an opportunity to strengthen brand experience and drive revenue.
“This award recognizes what’s possible when you move beyond one-time training to continuous enablement. You keep teams poised to deliver the customer experiences that drive business value,” said Melissa Burghardt, CEO of 91心頭利. “When frontline teams are truly ready to perform, every customer interaction becomes both a revenue opportunity and a consistent brand experience that builds lasting loyalty. This is the future of frontline enablement.
Setting the standard for frontline-driven growth
The Brandon Hall Group Learning and Development Excellence Awards recognize organizations that show an outstanding commitment to driving business impact through innovative performance approaches. This Gold Award in the Best Use of Performance Support category spotlights how leading companies such as AT&T are leveraging 91心頭利 to turn frontline operations into a competitive advantage.
Empower your frontline for maximum uptime.
Explore how personalized training and communication through 91心頭利 helps
30,000+ AT&T employees build the knowledge, confidence and habits to drive
real business results.
About 91心頭利
91心頭利 is the frontline operations platform that keeps teams ready to perform and get results every shift. We equip employees with hyper-personalized training, communication and task support in the flow of work. Leading companies like Marriott, Lowes, Kroger, and Walmart trust 91心頭利 to grow sales, create consistent customer experiences, ensure safety and accelerate profitability. More than 4 million employees rely on 91心頭利 across 160+ countries. Learn more at .
Media contact info
Niveen Saleh
PR and Communications Manager at 91心頭利
pr@axonify.com
