Polling the U.K. frontline
Gen Z has grown up with on-demand learning鈥攙ideos, forums, instant feedback. They want to succeed and learn fast, but most are stepping into frontline roles without the training to do it.
What happens when the U.K.鈥檚 youngest working cohort enters the frontline without real support?
Gen Z workers want to perform鈥攂ut they鈥檙e not being set up to succeed. Most say their training stopped at onboarding, and nearly half say it was boring or irrelevant.
Key findings:

When basic support is missing, it鈥檚 not just about missed tasks鈥攊t鈥檚 about mindset. Gen Z workers are questioning whether they even belong.

Key insight: This isn鈥檛 a question of work ethic. It鈥檚 a question of preparation. And without proper training, even motivated workers may consider leaving if the support isn鈥檛 there.
Gen Z knows how they learn best鈥攁nd it鈥檚 not through lectures or static manuals. They want training that fits into the flow of work: short, mobile and interactive. They鈥檙e not asking for hand-holding. They鈥檙e asking for practical, personalised support that reflects the real challenges of the job and helps them succeed from day one.

Key insight: Gen Z isn鈥檛 disengaged鈥攖hey鈥檙e under-supported. They鈥檙e asking for the right kind of training, not more of the same approach that doesn鈥檛 fit their day-to-day realities.
Gen Z frontline workers don鈥檛 want training that pulls them away from the job. They want training that鈥檚 part of it鈥攓uick, relevant, mobile and consistent.

What they want from training now:
Key insight: To retain rising talent, companies must treat training as a continuous part of the job, not a one-time download.
馃摜 Want to dig deeper into Gen Z鈥檚 expectations and learn how to support the U.K.鈥檚 youngest frontline workers?
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